Located in London, United Kingdom, W London – Leicester Square was designed by Jestico Whiles. The façade of the hotel has been wrapped in a second skin of frameless glazing, which is suspended from the face of the building like a floating sheer veil and etched with an undulating, abstract pattern, reminiscent of the folds in a theatre curtain and evoking the cinematic legacy of the locale. Jestico + Whiles’ design allows for the façade of the building to function like a vast pixelated screen capable of projecting dynamic light installations during the hours of darkness.
The opening commission has been designed by well-known London-based electronic artist Jason Bruges. Internally, Jestico + Whiles’ design responds innovatively to the constrictions of the site by ‘pulling back’ certain blocks of rooms into the building envelope on each floor. This allows for the creation of dramatic double and triple height atria within the building, enhancing the sense of space and theatre throughout the entire hotel.