The Saatchi & Saatchi Toronto designed by Bartlett & Associates is located in Toronto, Canada. The Toronto-based firm focused on looking for a new energy and unique branding for the Saatchi Toronto office, one of 84 globally. The ultimate design was a loft-style space in a high-rise office tower that drew its inspiration from the Saatchi Gallery of Contemporary Art in London.
Key project objectives for Saatchi were reinforcing a creative, global brand with local character, encouraging teamwork and creating more of a Saatchi community. The project uses various design icons and symbols, including the notably visual Saatchi Lovemark, interwoven into the design concept. The exhibition space is defined by scaffolding that plays a dual role as the backbone of custom-designed workstations adding geometrical detail to the space.