Designed by Pelli Clarke Pelli Architects, RedBuilding is located in West Hollywood, Los Angeles, United States. The Pacific Design Center was a novel idea of sorts – an epicenter for designers that would house some 130 showrooms and a branch of the Los Angeles Museum of Contemporary Art. But for architects, the project is noteworthy for the revolutionary architecture it brought about.
Designed in 1975 by a young Cesar Pelli who was then working in the office of Victor Gruen, a pioneer of shopping mall design, the Pacific Design Center is notable for its pioneering use of colour in curtain wall construction and for its bold forms that were a departure from the simpler geometric buildings of the day. So ground breaking was the project’s design, that it established Pelli as the go-to-guy for stylish modernistic glass buildings and set in motion what would become a long and storied career for its architect.