The Hong Yi Plaza designed by Callison is located in Shanghai, China. The 21-storey office tower atop seven-levels of retail and entertainment replaces under-utilized retail space with mid-to-upper market retail and office space for world-class global retailers. Characterized by bold, contemporary, state-of-the-art urban mixed-use design and technology, the plaza is inspired by New York’s Times Square with an exterior 22-meter tall LED media wall, wrap-around electronic Jumbotron, and strategic layering of light embedded into the exterior of the retail podium. The energy and excitement creates a dynamic destination for visitors. Positioned among rows of historic low-rise buildings along Nanjing Road, the elliptical-shaped office tower embodies a restrained and striking elegance. Curved layers of glass encapsulate and frame the tower, creating distinct visibility in the Shanghai skyline.