Designed by Kokaistudios, Highstreet LOFT is located in Shanghai, China. In recent years Shanghai has faced an incredible amount of development which has relocated many industrial compounds from the edge of town into areas of strategic growth for the re-valuation of the city. The abandoned historical industrial sites often established strong symbolic relations with the community and, thanks to their particular morphology, are characterized by a rich architectural environment creating convenient opportunities for functional renovation.
In the past, Kokaistudios has promoted, through several cultural events, the relevant role of these kinds of re-qualifications and as such have been invited from the early beginning to cooperate with the developers for the textile factory. Their initial work included surveying realistic possibilities of re-conversion of the sire and identifying the role that the project could play for the district and the city.
The common concept idea was to transform a textile production factory into a creative fashion design center, able to promote the growing Chinese design potentiality and at the same time to became a point of attraction for the city able to host a multi-functional living concept.