China Comic and Animation Museum that located in Hangzhou, China, was designed by MVRDV. The 32,000 sq m is divided into eight volumes which are interconnected, allowing for a circular visit of the entire program. Services such as the lobby, education centre, three theatres/cinemas with in total 1,111 seats and a comic book library occupy each their own balloon. If two balloons touch in the interior a large opening allows access and views in between the volumes. The balloon shape allows for supple exhibitions, the permanent collection is presented in a chronological spiral whereas the temporary exhibition hall offers total flexibility.
Amsterdam-based exhibition architects Kossman.deJong tested the spaces and designed exhibition configurations which appeal to different age groups and allow large crowds to visit the exhibition. One of the balloons is devoted to interactive experience in which visitors can actively experiment with all sorts of animation techniques like blue screen, stop motion, drawing, creating emotions, etc. The core attraction of this space is a gigantic 3D zoetrope.