The Chervon International Trading Company Headquarters designed by Perkins + Will is located in Nanjing, China. The main reason for the new building was to provide a more appropriate facility for Chervon to entertain and explain the process and quality of their products in order to help expand their business within the tool export market in China. The goal of the project was not only to produce a new and memorable architectural image, but also to design a compelling visitor path to help explain Chervon’s business to its future and current clients.
The project was more than a corporate headquarters. By including research and testing under the same roof along with office space, Chervon’s sales process is optimized for gaining future clients by providing a more dynamic and informative tour route which helps explain the company’s operations, products and potential, as well as the ability to expedite the production and modification of prototypes during client visits.