Designed by ATELIER BRÜCKNER GmbH, BMW Museum is located in Munich, Germany. The BMW Museum had to be integrated into the existing structural fabric of the company’s headquarters in Munich. The task was to interpret the historic ‘Museum Bowl’ anew and lead its design into the 21st century. The original qualities of the previous museum had to be maintained, making it suitable for temporary exhibitions and uniting it with a new permanent exhibition area.
The concept follows the key terms ‘extension’ and ‘dynamisation’. The west wing of the headquarters was gutted and developed into an exhibition area; the ‘Museum Bowl’ was architecturally connected to it and staged as an epilogue with the ‘Visual Symphony’, a 360-degree display. The basic theme of the Bowl, ‘continuation of the street in enclosed space’ (Karl Schwanzer), is conceived as a principle of a dynamic architecture and finds its continuation in an urban spatial experience. A ramp system symbolises mobility. It takes on a key function as a formed and forming element.
On an asphalted street, the visitor is immersed into an urban ambience with houses, squares and bridges. Each one of the seven thematic houses can be entered on different floors. There are common design elements, which consequently appear on all floors and express a vertical and thematic arrangement. Thus, every house speaks an individual language, generated from the subject. The colour emanates from the exhibits, which unfold their aura in the centre of the White Cubes (BMW CI-colour: white). Different types of media support the conveyance of the contents.
Outwardly, the white exhibition houses present themselves as homogeneous, luminous bodies with beaming bright glass facades. A ‘mediatecture’, employing monochrome white LED’s that are mounted behind satin finish windowpanes, has been realised. The architecture is dematerialised and given a new dynamic appearance. Space and exhibits seem starting to move.
The high-quality materials employed, like steel and glass, are sustainable. The lighting system with LEDs and metal halide lamps is highly efficient and was chosen with regards to energy-saving concerns.
Dynamism became a principle of design at the BMW Museum. Like the BMW brand, which represents innovative technology and trend-setting design, the museum strikes a new path by intertwining architecture, exhibition design and communicative media.