The BMW Headquarters was designed by COOP HIMMELB(L)AU is located in Munich, Germany. The BMW Group plans to close its headquarters and the Olympic Park in Munich a center for brand experience and vehicle delivery. The main element of COOP HIMMELB (L) AU design proposal is a large room with a permeable sculptural roof and the double cone which emerges in relation to the existing headquarters complex.
The hall is a marketplace for differentiated and changing uses and an unmistakable sign for the BMW Group. The interior topography creates differentiated spatial densities and fluid subspaces. The heart of the building is the “first” delivery area of the vehicle. Hanging above this space are the salons that allow users to view through the event space and toward the BMW headquarters.