Located in London, United Kingdom, Benetton Flagship Store was designed by Editorial. The ambitious transformation which was planned in great detail in the architect’s Milan studio saw the protected 19th Century structure first gutted and refurbished and then extensively re-fitted. The work onsite at London’s top retail location on Oxford Circus was undertaken in just three weeks.
Lissoni has been brought in by the Italian clothing giant to re-think the use of contemporary retail space in a ‘creative odyssey’ through style and modernity. The company plans to roll out a series of stores under this initiative launched in Istanbul last year; London is his second and will soon be followed by with further store openings in significant buildings in major European cities, from Frankfurt to Milan and Paris, each with their own take on the local culture.