Athenaeum Hotel that located in London, United Kingdom, was designed by Purcell Miller Tritton. Unsympathetic alterations in the 1970s left this Art Deco Hotel looking tired and dated. Despite its prominent position on Piccadilly, it was losing out to its competitors. The client wanted to rejuvenate the hotel, transforming it into a distinctive London destination. The brief was to convert the guest suites into light contemporary spaces, to create a presidential suite with panoramic views over Green Park, to upgrade the public areas and to remodel the exterior.
Addressing the Brief: The most critical aspect of this project was to provide a dramatic visual transformation – both internally and externally – to enhance the hotel’s character and prestige. The Hotel’s south-facing aspect onto Piccadilly meant that the team had to address problems of solar gain and noise pollution to improve room quality and guest experience. Extensive internal reordering was required, and this created considerable structural challenges, along with the challenge of a creating a captivating external focal point.